Half-formed thoughts and hard-won opinions on web design, motion, typography, performance, and the way we work. No content calendar. We write when we have something worth saying.
Whitespace isn't empty — it's pacing. We talk through why we delete more than we add, how negative space sets the rhythm a brand reads in, and the one question we ask before any element earns its place: what does this make quieter?
Read the noteIt's tidy, it's expected, and it hides everything that matters. A look at when the three lines help — and the many times they just bury your navigation.
Speed isn't a Lighthouse score you screenshot once. It's a budget you defend on every commit. How we set performance budgets and actually hold the line.
The best animation you never notice. Easing, duration, and the difference between motion that guides the eye and motion that just wants applause.
Three weights, a scale, and a rule for when to break it. Why most sites need fewer type styles than they think — and how we get there.
Scope creep is just a deadline nobody agreed to. How a fixed five-week container makes better work than an open-ended backlog ever could.
Frameworks are great until you need the one thing they didn't anticipate. A defence of knowing the platform underneath the abstraction.
Passing the audit is the floor, not the goal. What changes when you design for the person, not the WCAG line item — and why it makes the site better for everyone.
Tying movement to scroll position turns a page into a story you can pace. Where it sings, where it stutters, and how we keep it from getting seasick.
George Kubler on objects, sequence, and why everything is a remake of something. What a 1962 art-history book taught us about shipping websites.