Some sites
need more room
to breathe.
MINTD is a small studio designing and building interfaces that feel like a place, not a page. We work end to end: strategy, identity, design, code.
For brands with something worth saying, who want a site that actually says it. We build sites that feel made for you, not run through a template.
A studio that designs, builds, and ships. No handoffs. No friction.
We're a team of two. One designer, one engineer. Every project is a single object: strategy, identity, interface, code. The brief comes in, the site goes live.
Based in Mumbai, working with clients in three countries. No agency layers, no design-by-committee, no waiting two months for a developer to read a Figma file.
We design on purpose. Every interaction, every transition, every pixel.
A good site is one finished idea. We slow down, look at what the brand actually is, then build the smallest thing that says it out loud. Slow design, quick shipping.
You bring the brief. We do the rest.
Show up with a half-formed idea. That works. Tell us what you're building and who it's for. We come back with direction, then prototypes, then production.
Five weeks, typically. Three for the urgent ones. A reasonable amount of time for the kind of site that lasts five years.
Five capabilities. One unfair advantage: they all live in the same room.
Step inside the studio.
Type
& voice
Motion
& feel
Built
right
The 3D
room
Type & voice
Everyone reaches for the same three safe fonts and writes like a template filled in by committee. We didn't. Three typefaces here are doing real work, and the words are meant to sound like a person, not a brand. Even the spacing got argued over. It's the difference between a site you skim and one you actually read.
Motion & feel
You know how some sites just feel nice to move around, and you can't really say why? That's the bit we obsess over. The cursor, the buttons that lean in when you get close, the way things arrive as you scroll. All built by hand and nudged until it felt right, not dragged in from an animation kit. If none of it jumped out at you, good. That was the idea.
Built right
A site can look incredible and still drive you up the wall: slow to load, weird on a phone, impossible to change a word without emailing someone. So we sweat the dull stuff. It's quick, it works from a keyboard, search engines can read it, and your team can edit it without us on speed dial. Looking good is the easy part. Looking good and not falling over takes the extra week.
The 3D room
Go on, drag it around. Most studio sites are a grid of screenshots you scroll past once; this one's a whole room, drawn live in your browser. No flat images faking the depth. Poke at the corners and you'll see. Mostly we wanted to show a site can do this, not just say so in a deck.
Four moves. One finished site.
Read the brand. Find the real thesis.
A week of deep listening. Calls with the founder, audits of what exists, looking at competitors and then forgetting them. We come out with a one-line bet: the thing this site is actually for.
Art direction. Type. Motion language.
Two or three directions, each one a real possible future. Color, type, photography mood, motion principles. We narrow together, then commit. No design-by-committee Frankensteins.
Design and code happen together.
No static mockups handed over a fence. The site is built in the browser from week two. You see it grow. You give notes in context. The design tightens as it gets real.
Push it live. Hand over the keys.
CMS set up so your team can run it. Performance audited. Analytics wired. We stick around for thirty days to fix anything that creaks. Then we're a Slack message away, forever.
Six principles. One studio.
-
01
Make less, mean more.
Restraint reads as confidence. Anything that can come out, comes out. That's where the design actually begins.
-
02
Design in the browser.
Not in Figma. The site is the design. Figma is a sketchbook. Static mockups lie about everything that matters: motion, feel, weight.
-
03
Type carries weight.
Half the design is the type. The other half is the spacing around it. Get the typography wrong, no animation will save you.
-
04
Motion has a job.
Orient, reveal, reward. If a transition isn't doing one of those, it gets cut. Decoration is the enemy of meaning.
-
05
Build for the editor.
The CMS is half the design. Your team will spend more time editing the site than visiting it. Make that experience first-class.
-
06
Slow is fast.
A week of thinking up front saves three weeks of revisions later. We don't rush to wireframes. We rush to the right question.
A short list, to save us both time.
-
×
Logo design, standalone.
We're a website studio. Brand work happens because the site needs it, not as a deliverable on its own. There are excellent identity studios for that, and we'll point you to them.
-
×
SaaS marketing template churn.
If you need a fast Webflow page to ship a feature launch next Tuesday, we are the wrong call. We move fast, but slow enough to make a site that lasts five years, not five weeks.
-
×
Pitch decks and fundraise slides.
Adjacent to web design, but a different muscle and a different studio. We'll happily recommend two specialist studios who do this beautifully.
-
×
Endless revision cycles.
We work in two real review rounds, not unlimited tweaks. That structure protects the design more than it protects the schedule. Usually clients thank us for it later.
The questions we get most.
Five weeks for a standard brand site. Three for the urgent ones. Ten for a multi-page editorial product with a custom CMS. We give you a real number on the first call, not a range.
Yes. About half our work is sites for brands that already have an identity. We're careful not to redo what doesn't need redoing. We'll audit what exists, tell you what's working, and only touch what needs touching.
Thirty days of bug fixes and small adjustments are included. That's when most real-world issues surface. After that, we offer a small monthly retainer for ongoing care, or you can just message us when you need something. Most of our clients do the second thing.
Let's make something good.
We build in three dimensions, too.
Not every project needs it. The ones that do — interactive product views, spatial storytelling — we render right in the browser. Drag the helmet around.